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Mass Communications December 7, 2007

Filed under: Class Readings — kathleenoneill42 @ 2:03 am

If anything can be taken away from the Intro to Mass Communications class it is that Mass Communications, in all forms of medium, are constantly changing and inevitably will always change. People’s needs and wants change with time and therefore what influences their life must be changing as well. New technology opens pathways  for new medium while unfortunately leaving others in the dust.

 In the past ten years mass communications have changed a great amount and they will only change more in the next ten years. While “older” medium such as paper books and newspapers will never entirely leave our society, “newer” medium such as the internet will soon be more used, if it isn’t already.

In ten years textbooks could be replaced by ebooks. Newspaper routes could be replaced by email alerts. No one can be sure what the future holds for mass communications but there WILL be a change, and evolution. All media is sure to turn toward the digital and electrionic fields. The internet and computers make everything faster and cheaper to keep up with the pace of society. Society won’t be slowing down anytime soon, therefore mass communications won’t either.

In ten years, I’ll be reading books to my children for sure, but I know that my kids will be turning to the internet far before I did. The lessons i learned on the chalkboard my kids will learn on their laptops. There is an obvious difference in technology familiarity between our grandparents and parents and our parents and us. There’s no denying that there will be a difference between us and our children.

 

Yours is here! December 3, 2007

Filed under: Commericals — kathleenoneill42 @ 2:34 am

It is that time of year again– Christmas.

Companies start advertising more and more because it is the season for giving. While there are many other gift-giving holidays throughout the year, Christmas is the BIG one. The largest and most expensive gifts are given this month.

Dell Computers is using celebrity endorsements in order to market their product this season. An average man is asking for a dell laptop for Christmas. Unfortunately, he is just that..an “average” person and therefore cannot be “heard.” They use 3 celebrities to endorse their product. At the same time they are making fun of the fact that they are using celebrities. The new tactic in advertising seems to be making fun of the fact that they are advertising.

Dell is using the slogan “Yours is here” at yoursishere.com. You are supposed to send one of the celebrity endorsements to a family member or friend so they know what you want for Christmas.

 I’m sure there are going to be many many more good advertising techniques this holiday season!