Budweiser has always been creative when it comes to marketing. Just about everyone in my generation can recall the Budweiser frogs. They got to be so overdone however that they had to retire them. Budweiser is constantly advertisting for their Bud Light product. Past commercials include alien fish using Bud Light to fish for humans and men using “rock, paper, scissors” to decide who gets the last Bud Light (the man throws an actual rock to win).
The most recent commercial however has been refered to repeatedly at the dinner table with my guy friends. The most commercial shows two men at the opera obviosuly against their will, with their wives or girlfriends. To lessen the pain of the opera, one man has packed his suit jacket with Bud Lights. When the opera singer sings, the bottles begin to break, bursting open, foaming everywhere. The commercial ends with the man in front of them calling them beginners and shaking a can at them. This commercial not only shows the two ways to “enjoy” a Bud Light (bottle or can) but is quite humorous and relatable to alot of men.
Bud Light has always been successful with encorporating humor into their advertisements and it seems to be working since they keep doing it. Not only that, but it is shown on almost every channel, over and over. Bud Light will basically be engraved in every man’s mind when it comes time to buy beer for the football game.
